European Transport and Mobility Forum

Sustainable business models in transport and mobility

new-business-models
sustainability

(Marcia Urban) #1

What does it take to develop a or transition towards a sustainable business model?

Riberio de Souza et al. (2019) (https://www.mdpi.com/2071-1050/11/6/1761) have examined the term “sustainable business model” in the context of urban mobility solutions by conducting a systematic review and analysis of the existing literature. They identify eight categories by which a sustainable business model can be developed:

  • maximise energy and material efficiency
  • create value from “waste”
  • use renewable resources
  • deliver functionality and services rather than ownership
  • adopt a management and leadership role along with stakeholders
  • encourage sufficiency in consumption and production relations
  • re-purpose the business for society and the environment
  • develop scale-up solutions

These aspects form a feasible framework for the development and innovation of business models for mobility solutions.
Do you agree? Or do you think there are additional aspects which need to be added to this list?

Would you consider, for example, the introduction of the e-scooters into the urban transport portfolio as a sustainable business model? Which aspects does business model address, which aspects might not be covered?


(Alain L'Hostis) #2

Sustainability in the both senses of long lasting and respecting the sustainable development principles?

A good way to assess this proposed framework of “sustainable business model” would be to examine the reasons for the numerous recent failures in the domain of mobility, that it be floating bikes, or autonomous buses.

Can those cases failures be explained by weaknesses on one or several of these categories?


(Marcia Urban) #3

I agree on your suggestion, @alainlhostis to test the framework by applying it to various mobility business models which have actually been introduced but failed. This might enable to draw implications or lessons-learned on implementation attempts of potential future mobility solutions and according business models.

Maybe it would be helpful, to open up a database with existing mobility business models having the framework as some kind of database structure to include information about a distinct business model?

Is there a kind of database of overview of existing new mobility solutions/business models available?