The goal of SPROUT is to provide new city-led innovative and data-driven policy responses to face the challenges generated by emerging mobility patterns, digitally-enabled operating and business models and the changing needs of travellers. The need for these responses emanates from the inadequacy to address the current changes in the urban mobility landscape with conventional policy measures such as access restrictions, congestion charge or the provision of infrastructure. Besides, the project follows the principle that policy measures should not only take the present situation into account but also the expected future.
